Vinay's EMA Story

Before I became an entrepreneur, I had read and heard that one idea often leads to another – either by design or by circumstance. Surely, in this case, it was circumstance followed by design that led to the creation of EMA.

David was working as an Event Marketing Manager at Duetto Research (a small software company in San Francisco), and a mutual friend Tom Spano introduced him to me. David decided to give Goombal a try to run his marketing events. Soon, he figured out that he could run his events very efficiently and scale his efforts by utilizing external contractors by managing all the work in Goombal. In essence, David discovered a way to work around the headcount shortage problem.

Fast forward a few years later, David was looking for a new opportunity. I was trying to figure out what I could do with the frequent feedback I was getting from small companies and departments of larger companies that did not have the right event marketing staff but needed to run events. They were trying to find a reliable way of getting marketing events executed successfully and achieve desired ROI without having to (or being able to) hire an experienced person or team.

David and I met a few times, tossed around several ideas, and, before too long, the idea for EMA started to take shape. Around the same time, Mark Seymour (an independent Event Marketing Consultant who specializes in Sales Kickoffs, User Conferences, and Incentive Meetings) and I reconnected and started to talk about the idea behind EMA. Mark was also intrigued by the idea and the opportunity, and started to help craft the foundation for our offering.

So, here we are now, with a collective 40+ years of experience in event marketing and CRM, feeling excited by bringing a unique offering to market. What excites me is the fact that we have a very compelling, and affordable, offering that is designed to solve a problem completely for our clients in the best possible way! And deliver ROI with integration to CRM that is hard to obtain, measure, and manage.

It is not simply about hiring a good event marketer, or purchasing a good software. This is about bringing the best of both worlds to the benefit of both our clients and our team of event professionals. It simply cannot get more exciting!

I look forward to hearing your feedback and ideas as we mature our offerings and serve your needs. Give us a call, give us a try. You will be impressed!